The third ethos set is, disinterested goodwill, or you could call it " caring". In the old days politicians would get elected by there selflessness or caring, the ones you didn't show it wouldn't get elected. To show your disinterested you have to make your audience believe in your selflessness by being wholly objective or nobly self-sacrificing. Or another words argue about the opposite of what you want. Act as if the choice will affect you personally. Ex " look, kid I hate the Brussels sprouts too. But I've learned to eat them because they make me smart." Another tip or trick to use is dubitatio, act like more of an honest man not as skilled and smart but trustworthy, not an skillful, untrusting one.
|