In the 5th chapter I learned you have to have an ethos that matches with the audiences expectations, to be a creditable source or to make them believe you. Then I found out the meaning of decorum, the art of fitting in anywhere. Decorum tells the audience, do as I say and as I do. One other thing I learned is when speaking to an audience it helps to dress slightly better than the average memeber, to distinguish yourself. Also to show proper decorum you have to act the preserved way the audience would want you.
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